CHANGING TRENDS IN GLOBAL EXPORTS AND TÜRKİYE’S POSITION

Artificial intelligence, mobile compatibility, sustainability, and strong logistics networks are shaping the sector. Türkiye is becoming an important player in e-export with its production power, strategic location, and cultural influence. As Trendyol, we open our sellers to international markets with our technology, logistics, and R&D investments and contribute to our sustainable growth targets

There have been significant transformations in e-commerce and e-export in the last 10 years. Technological developments and changes in consumer behavior lie at the heart of these transformations. In particular, the pandemic process led to the acceleration of online shopping and cross-border trade. In 2024, revenues from e-commerce worldwide reached approximately 4.1 trillion dollars.

NEXT-GENERATION SHOPPING EXPERIENCE WITH AI

In terms of rapidly advancing technological developments, AI is currently in the lead role. When we look at its use in e-commerce, AI-supported personalized shopping experiences are becoming an important tool to increase customer loyalty. Chatbots that can provide 24/7 service not only finalize customer requests and answer questions. They guide sales processes and facilitate logistics tracking. In addition, online platforms, mobile applications, and social media integration enrich the customer experience. Brands are discovering new ways to reach customers by focusing on mobile compatibility and pursuing strong marketing strategies on social media platforms.

SUSTAINABILITY AND ECO-FRIENDLY E-EXPORT

Sustainability and environmentally friendly shopping approach also stand out as one of the important trends in e-export. Therefore, we can say that sustainable social responsibility projects and environmentally friendly delivery options will become more popular in the coming period.

TRENDYOL’S POWER IN E-EXPORTS

As Trendyol, we are working to develop innovative solutions by investing in technology, logistics, and R&D. Some of the solutions we offer include our processes that facilitate micro exports, our local language model LLM, which eliminates language barriers and allows our sellers to translate their content from Turkish to foreign languages with a single click, and our trainings tailored for sellers with Trendyol Academy. With our more than 2,000-strong technology team, we support our sellers’ integration into international markets without interruption. We help our sellers optimize their performance with tools such as online store management, “My Live Performance” tracking, and automatic campaign management through the seller panel.

In this way, with the support of more than 120 thousand e-export partners in Azerbaijan, the Gulf Region, and East-Central Europe, we managed to become the most downloaded shopping application in 10 different countries in November We set our target to reach 20 million active customers in 2028 and 25 million active customers in 2033. In addition, with our warehouses in Türkiye, Romania, Poland, Saudi Arabia, and the United Arab Emirates and more than 25 international transportation partners, we deliver products to more than 7 million customers in 34 countries and provide significant support in logistics. With our strong logistics network, we aim to make 100 million deliveries to our international customers in 2025.

TRENDYOL’S SUSTAINABILITY VISION

We focus on our sustainability goals through working groups established under the main headings of “Earth” and “People”. We have developed a 10-step comprehensive “Trendyol Sustainable Impact Plan” strategy and roadmap. In our focus working groups, we carry out efforts to reduce environmental impacts such as route optimization in transportation, use of recyclable materials in packaging, digital invoice and delivery note applications, waste sorting facilities, and delivery of waste to biogas production facilities.

As for the potential we have in Türkiye: As you know, the biggest transformation in our industry is taking place in the supply chain. While marketplace models that offer significant opportunities to businesses are developing, supply chain models where manufacturers are directly involved in the e-commerce ecosystem are coming to the forefront. In this transformation process, Türkiye has certain advantages in terms of production and logistics; we believe that Türkiye has an important development area in e-export with its production power, brands, and quality products.

We have neighboring relations with a very large geography that we are logistically integrated with. Türkiye is the country with the most advanced production capacity in this geography. Within a 4-hour flight distance, we have access to a retail market of 4.2 trillion dollars and a population of 500 million. Türkiye is a country with both quality production brands and strong suppliers. This situation offers great opportunities for our exporters. Especially in areas such as textiles, we set an example in the world by producing quality products at competitive prices. The fact that we rank first in Europe and fourth in the world in ready-to-wear exports is one of the important indicators of this. In addition to our strength in production, our potential in this field is increasing day by day with our 548 thousand e-commerce registered sellers.

THE POWER OF POPULAR CULTURE

In addition to our strategic and production advantages, we also have a significant cultural influence. After the US, we are the world’s largest exporter of TV series. Our popular culture figures and influencers with more than a million followers increase interest in Turkish products and brands. As Trendyol, in the seventh year of our influencer marketing journey, we have become a large ecosystem with a total of 70 thousand influencers and hundreds of thousands of sellers.

TÜRKİYE’S ROLE IN GLOBAL E-EXPORTS

As a platform that brings products labeled “Made in Türkiye” together with millions of customers in global markets, we are proud to be Türkiye’s e-export champion. We share the Republic of Türkiye’s Ministry of Trade’s goal of increasing the share of e-exports in total exports to 10 percent by 2030, and we are working to fulfill our responsibility to achieve this goal.

In the coming period, as a company that was born in Türkiye, grew up in Türkiye and draws its strength from Turkish brands and sellers, we will continue to work together to increase Türkiye’s share in global exports, to unlock our country’s potential in cross-border trade through e-export and to contribute to the sustainable growth of our country.