CHANGING YOUR SHELL: RENEWING YOURSELF

Dear Readers,

Heraclitus’s centuries-old whisper, “You cannot step into the same river twice,” echoes louder than ever in today’s rapidly changing business world. Aware that change is not a choice but the fundamental rhythm of life, we at Business Diplomacy welcome our eighth year. In this issue, we present ourselves with a renewed design language and an updated editorial approach, while preserving our roots.

Renewal is not just about abandoning the old; as Proust pointed out, it is sometimes about “seeing with new eyes rather than seeking new landscapes.” In this issue, we have shaped our content with a new perspective: stories of transformation, forward-looking headlines, and a modern aesthetic. We are reinterpreting the traditional boundaries of diplomacy and trade with visionary perspectives required by the times. We hope this transformation inspires you.

This issue of Business Diplomacy, themed “2026: New Parameters of Global Trade,” addresses the new economic order shaped by geopolitical tensions, energy transformation, and supply chain restructuring, within the framework of Türkiye’s strategic role in this process. With contributions from Sinan Ülgen, Humberto López, Halil Bader Aslan, and Prof. Dr. Erhan Aslanoğlu, global risks, macroeconomic scenarios, logistics capacity, and growth dynamics are evaluated from a comprehensive perspective.

Our magazine also highlights the importance of soft power by addressing the cultural dimension of trade through the symbol of Turkish coffee in the “Cultural Bridge” section. Enriched with the Ministry of Trade’s current export targets, assessments of the real estate sector, and a roadmap for new-generation export strategies, this issue serves as a powerful guide for readers seeking to understand the changing dynamics of global trade through 2026.

We hope you enjoy reading it.