HAYHAY FINANCE OBTAINS CONSUMER FINANCE OPERATING LICENSE; ALAATTIN SABUNCU APPOINTED AS GENERAL MANAGER

Hayhay Finance Inc. has received a license from the Banking Regulation and Supervision Agency (BRSA) to operate in the consumer finance sector under Law No. 6361. In addition to its existing activities in electronic money and payment services, this step stands out as an important part of the company’s goal to offer an inclusive and comprehensive approach to Türkiye’s financial technology ecosystem.

Following the operating license, Alaattin Sabuncu took office as General Manager responsible for Consumer Finance. Sabuncu has established numerous commercial structures from scratch in the banking, fintech, and insurance sectors in Türkiye, Europe, and Asia-Pacific; he has led product launches, portfolio management, and customer acquisition processes in digital channels. His experience in data analytics and credit behavior modeling enables Hayhay to evaluate financial products that have not yet been implemented in Türkiye.

Regarding his new role, Sabuncu said, “People in Türkiye don’t just want access to finance; they want to make sound decisions that will protect their future in uncertain conditions. Hayhay will offer reliable and transparent solutions without the need to rush.”

Hayhay Finance aims to bring controlled, conscious, and sustainable financial solutions to Türkiye, rather than automated borrowing habits.