OUR INTERNATIONAL DIGITAL CULTURAL AMBASSADOR: “TABII”

The “tabii” platform, which promotes Türkiye’s cultural and social values on a global scale, has achieved great success in a short time. TRT’s first international digital platform “tabii” brings our culture together with the world through its rich content catalog, original productions, and global reach. Reaching 12 million subscribers, the platform attracts the attention of UEFA organizations and international successes and is rapidly progressing towards becoming Türkiye’s digital cultural ambassador with its local infrastructure and strategic collaborations

The time-dependent broadcasting of television, the obligation to watch movies or TV series with undivided attention, is no longer indispensable. The option to watch later has created its own eco-system, giving rise to streaming platforms. Increasing in number and diversifying every day, streaming platforms continue to be an important part of our lives. At this point, the “digital homeland”, so to speak, has reached a point where our culture and national values cannot be ignored with the necessity of existing on a global scale. The “tabii” platform, which emerged with this awareness, fills an important gap.

The platform proudly represents us in the international arena and contributes to the promotion of our country in the best way possible with stories fed from our own culture and historical characters belonging to our own culture. People from different regions and geographies of the world can meet our characters who have a place in our history through “tabii” and watch our local productions that are fed by the elements of our own culture. Despite having a short but impressive history of only 2 years, the “tabii” platform has taken important steps and become a rapidly growing content center. In this article, we will take a closer look at the “tabii” platform, which has approximately 12 million members.

GLOBAL BROADCASTING PLATFORM BRINGING TÜRKİYE TO THE WORLD

TRT is the first international digital platform of TRT, aiming to bring Türkiye’s cultural and social values to the world. With the motto “TRT is both memory and future!”, this platform undertakes the mission of carrying Türkiye’s cultural and social heritage to both today and tomorrow.

A DOOR TO THE GLOBAL STAGE

tabii conveys Türkiye’s national, spiritual, and cultural richness to the world by adopting international narrative techniques in the production of original content. It also aims to be an alternative voice for underrepresented communities, especially in the Southern Hemisphere. By bringing untold stories to light, it offers new perspectives to audiences in different geographies.

LARGE CONTENT CATALOG AND ORIGINAL PRODUCTIONS

tabii offers its users a large pool of content:

Over 20,000 hours of content

35 different types of productions (drama, action, documentary, comedy, etc.)

24/7 live broadcasts of TRT channels

Live sports broadcasts from prestigious organizations such as the UEFA Champions League, Europa League, and Conference League

tabii, TV FAST channel

This season, original productions such as “Gassal”, “Çırak” and “Marnalı” have been particularly popular. The first episode of the series “Gassal” reached 21 million views on tabii’s YouTube channel, proving that the platform produces projects that resonate on a global scale.

A POWERFUL ACTOR IN SPORTS BROADCASTING

Assertive not only in TV series and movies but also in sports content, tabii proves itself in the field of sports broadcasting by bringing UEFA organizations to viewers.

INTERNATIONAL RECOGNITION AND COLLABORATIONS

tabii won the Bronze Award at the Creativepool Annual Awards, confirming its success in the international arena. It strengthened its global presence by participating in prestigious content fairs such as Cannes MIPTV, MIPCOM, and Asia TV Forum. Vestel continues to expand its reach through strategic partnerships such as Turkcell TV+, TÜRKSAT, and THY.

FULLY DOMESTIC AND NATIONAL INFRASTRUCTURE

The platform’s software and video player were developed by TRT and tabii engineers. In this respect, it also demonstrates Türkiye’s technological competence in the digital field.

FREE AND PAID SUBSCRIPTION MODELS

tabii offers its viewers two different models:

AVOD model: Ad-supported, free access

SVOD model: Paid, ad-free, and full access to a vast archive of content