The Pandemic Led To Digital Transformation

Ebru Özdemir, Chairperson of Turkey-Kuwait Business Councils

We are especially at a point where it is now inevitable to keep up with digitalisation and the technological era. 

We all had to fight against an invisible enemy during the pandemic. At the same time, we didn’t “suspend our work” and continued our operations. In this regard, I see the pandemic period as a turning point for the business world. We are especially at a point where it is now inevitable to keep up with digitalisation and the technological era.

I represent the construction and infrastructure sectors where the digitalisation progress is slow and technological adaptation is low. I believe that this period will pave the way for the highly needed digital transformation in our sector.

However, our activities at DEIK show us how we have rapidly adapted to the process. Our webinars have made the concept of “distance” meaningless and will light the way to our future initiatives.