TURKISH BUSINESS WORLD IN AN ENVIRONMENT OF GLOBAL UNCERTAINTY: NEW MARKETS, NEW STRATEGIES

We are living in a period shaped by the simultaneous effects of geopolitical fluctuations, supply chain crises, the climate crisis, and technological transformation. As the global economy evolves toward uncertainty, Turkish businesses are going beyond mere survival in these challenging conditions and creating new opportunities through their flexibility and adaptability. Turkish companies, which are compensating for the contraction in traditional markets by opening up to alternative geographies and restructuring themselves around digitalization and sustainability, are now not only resilient to crises, but also proactive and gaining a structure that increases their global competitiveness.

In this issue of Business Diplomacy, we take an in-depth look at the Turkish business world’s efforts to turn uncertainties into strategic opportunities, its presence in emerging markets, and its transforming business models.