THE SEARCH FOR BALANCE IN THE BUSINESS WORLD OF THE NEW ERA

The global economy is undergoing a period in which not only trade but also production models, supply chains, and diplomatic relations are being redefined. Geopolitical shifts, debates on energy security, green transition goals, and the accelerating impact of digitalization are now highlighting companies not only for their economic performance but also for their resilience, adaptability, and strategic vision.

In this issue of Business Diplomacy, we examine this search for a new balance in the global economy through various sectors and perspectives. In our feature section, while evaluating the new Europe-centric production and trade approach under the “Made in Europe” framework, we scrutinize the impacts of friendshoring policies, CBAM implementations, and sanction mechanisms on global trade. We examine Türkiye’s position, risks, and opportunities in this transformation process, drawing on expert insights. The effects of the green transition on industry are also among the key topics of this issue. Changes across various sectors—from low-carbon production in the construction industry to sustainable infrastructure investments, and from smart manufacturing to energy efficiency in the machinery sector—are now emerging not only as environmental but also as economically competitive factors.

While evaluating the search for new routes driven by digitalization, green corridors, and geopolitical developments in the logistics sector, we also provide comprehensive analyses of the role of strategic minerals in the global economy, the cross-cultural usage patterns of artificial intelligence, and the growing football economy ahead of the World Cup. In this issue, we also feature insights from leading figures across various sectors of the business world, along with industry analyses and exclusive interviews. We strive to understand the transformation of the business world not merely through economic indicators, but by examining its cultural, technological, and diplomatic dimensions. In a time of increasing uncertainty, the business world’s most critical needs are the ability to adapt and strategic positioning. At Business Diplomacy, we will continue to evaluate this transformation process through a multidimensional lens and contribute to decision-makers.

We hope you enjoy reading.